Let's get cold this winter so others can be warm

Join us in helping support Variety - the Children’s Charity and their winter appeal. 

On Sunday the 21st of June (The Shortest Day in NZ) we'll be wearing our brightest outfits and jumping into cold water - all in the name of raising funds for kids in need. Our Colour in the Cold Challenge encourages you to be uncomfortable for a few moments so that others can be toasty and warm for months. 

Winter can be a challenging times for families, which is being magnified this year by the effects of Covid-19. On the 1st of June Variety's annual winter appeal begins, which helps provide kiwi kids with warm beds, bedding and other essentials to help keep them warm and healthy over these colder months. 

Sadly, children living in high deprivation areas are three times more likely to be hospitalized for respiratory conditions than those living in low deprivation areas, and the current situation has made it even more vital that we provide assistance to these children in need.

You'll know that here at Zeenya we love to push people's comfort zones with our clothing, and at a time when others need us most we hope you'll join us in pushing your personal comfort, just for a short time.  

How to get involved 

  1. Simply register below, once you've registered it will take you to our Everyday Hero page to make your donation 
  2. Share on your socials that you're getting involved - tag us #colourinthecold 
  3. Plan your outfit for the Sunday the 21st of June, the brighter the better
  4. Complete the plunge and take a snap - we'll send you a link to share your pics! 

If you're not a cold plunge kind of person but still want to make a donation, you can do that here.

Spot Prizes: Those that join in the challenge and then submit their pics go in the draw to win epic spot prizes from us and our friends. 

A big thank you to Zero Twenty2, Cookie Time Charitable Trust, Tailwind Nutrition and Miss Current for joining the spot prize gang. If you're interested in having your company be part of this epic challenge, please email 

Want to get cold with others? Hosted events around New Zealand include 

Auckland: 11am Kohimarama Beach - ocean dip with Ambassadors Stacey, Caro and Becs, then a hot cuppa afterwards (optional). To RSVP click here

Tauranga: 10am Pilot Bay Wharf - for more updates on this, see our Facebook Event

Hamilton: 2pm Wellington Street Beach - to get into the Waikato with our Ambassador, Erin Furness. For more information click here

Palmerston North: 1pm Bledisloe Park - a stream dip with Ambassador Kate Southern. For more information click here

Wellington: 9:30am Oriental Parade, Freyberg Pool Beach - an ocean dip with Ambassador Eve Southan. Eve's Life in Motion run crew will all be there, and she extends the invite for any trail runners to join them at 8am before the dip. For more information click here

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A big thank you to these Kiwi Businesses for supporting the Challenge with 
Spot Prizes


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