Let's get cold this winter so others can be warm

EVENT UPDATE: Due to the crazy weather conditions around NZ at the moment, we urge you to double check water levels and conditions before participating. We have extended the deadline for the Challenge by one week so that if you need to do it when it's better weather, you have that option. Stay safe out there team! If you're participating with others, please check the Facebook events below for any changes. 

Join us in helping support Variety - the Children’s Charity and their winter appeal. 

On Sunday the 18th of July, we'll be wearing our brightest outfits and jumping into cold water - all in the name of raising funds for kids in need. 

Our Colour in the Cold Challenge encourages you to be uncomfortable for a few moments so that others can be toasty and warm for months. 

Winter can be a challenging times for families, and we believe no-one should be sleeping cold at night. On the 1st of June Variety's annual winter appeal begins, which helps provide kiwi kids with warm beds, bedding and other essentials to help keep them warm and healthy over these colder months. 

Sadly, children living in high deprivation areas are three times more likely to be hospitalized for respiratory conditions than those living in low deprivation areas, and the current situation has made it even more vital that we provide assistance to these children in need.

You'll know that here at Zeenya we love to push people's comfort zones with our clothing, and at a time when others need us most we hope you'll join us in pushing your personal comfort, just for a short time.  

How to get involved 

  1. Simply register below, once you've registered it will take you to our Givealittle page to make your donation 
  2. Share on your socials that you're getting involved - tag us #colourinthecold 
  3. Plan your outfit for the Sunday the 18th of July, the brighter the better
  4. Complete the plunge and take a snap - we'll send you a link to share your pics! 

If you're not a cold plunge kind of person but still want to make a donation, you can do that here.

Spot Prizes: Those that join in the challenge and then submit their pics go in the draw to win epic spot prizes from us and our friends. 

If you're interested in having your company be part of this epic challenge, please email Chloe at 

Want to get cold with others? Hosted events around New Zealand include 

AucklandKohimarma Beach, 1pm 

TaurangaPilot Bay Wharf. 1:30pm 

Hamilton - Hayes Common 10am 

National ParkTahwai Falls "Gollums Pool" 10am 

Palmerston NorthBledisloe Park, 2pm 

WellingtonOriental Bay, 2pm 

ChristchurchCorsair Bay, Lyttelton, 12pm 

Remember, you don't have to join an event to take part, just do it where you can. A bucket of cold water counts too! 

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We've got some awesome spot prizes up to grabs from us and our friends below!


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